WELCOME TO CAPECODSOUL
Our Photos...Your Story!
Photography is the world-wide universal language...
We all speak 'photography' here:-)
Every picture tells a story, please share your story with us!
So why start a blog now, after all these years?
This blog was created to:
- Inspire, Educate & Provide Resources where YOU, (the reader) could find resources for your journey.
So many of my friends, family and customers over the years have asked for tips, tricks, tools, info and anything that would help them for their photo journeys. I realized a blog with photo resources could help people I already know and many people that I haven’t even met yet! Simply stated, it was time to share the secrets of being a professional photographer from film to digital. No matter whatever else I have tried or tackled along the way all roads kept leading me back to my passion and my profession, photography. I was given a gift and I want to share this gift with you!
Back in the early days I would eat, sleep, breathe photography and then repeat daily. I just couldn’t get enough and I was so eager to learn. I attended classes, workshops & seminars near and far. I met my core of friends during these early years who have now become more like family than just my BFF’s. I hosted classes, spoke at regional PPA (Professional Photographers of America) affiliates and I wrote articles for local and national publications on photography. I embraced technology early on, blogging about photography on Tumblr. I was a successful, sought after wedding and family portrait photographer (Joy Photographic), offering cutting edge photography with a contemporary style. I was working for myself, my business was growing every year and I was making money. I was living the dream. Then the bottom fell out.
THE DIGITAL DAYS
As digital took over from the film world it was a challenging transition to keep up with all the new software, costly hardware and constant camera updates. As we transitioned at the beginning from film to digital I was so excited with all the new possibilities and dove into digital headfirst. I quickly realized that there was a huge learning curve and an expensive journey as the technology was rapidly changing. After spending countless hours learning new software, buying new hardware, and replacing my cameras annually for the latest camera with more pixels, I no longer felt the love and passion like I did as a film photographer. The days I use to spend photographing weddings or beach portraits, I now spent sitting in front of a computer 24/7. This was not what I had fallen in love with in my early days on my journey to becoming a professional photographer.
I had gone from being a photographer that used a professional photography lab that processed my film and did all my retouching to learning how to do everything myself. I was no longer just a photographer, I was now also a lab technician and a printer! I was spending countless hours behind the computer and less and less hours being a photographer. What I loved the most about being a film photographer was interacting with people and making the magic happen. I loved the adrenaline rush from a family beach portrait session to a 12 hour wedding. I loved delivering the finished professional product in a beautiful frame or a professional album. I loved how my customers enjoyed the portrait or wedding session so much that they would write me a handwritten thank you letter even before they viewed the finished product!
As digital transformed our entire photography profession, all those 2 1/4 Bronica cameras that I had bought were now obsolete. Basically they had become very expensive doorstops. I spent a lot of dollars to constantly update my cameras, my software, my hardware and my work flow. I spent a lot of time to learn all the new tips and tricks. One thing I learned very quickly is that there are many different ways to achieve similar results from different digital products. If you are feeling overwhelmed with the variety of choices for each purchase and task from choosing a camera and what app to use to edit your photos you’ve come to the right place. We will be providing photo and blog resources to help you at any stage of your photo journey from amateur to pro.
Often times there is not a right way or a wrong way, just many options and choices. For some of the options that I use to sell my photos online, click here. For some of the apps I use to edit my photos, click here. For what is in my camera bag, click here. For the resources I used to start this blog, click here. My blog would not be complete without the fuel that helps me stay balanced along this journey. For our wellness resources, click here. New photo gear can be pricey so here are a few resources on how to make money online.
The early digital years showed potential that was suppose to make everything easier. Instead everything was becoming so labor intensive with the learning curve and cost of all the new latest and greatest software and hardware. I was overwhelmed and needed a break to find inspiration and passion. For some inspirational resources, click here. I looked into new ventures and careers even a few 9-5 jobs. I missed the thrill of film photography, but was still searching for a way to be passionate as a digital photographer.
Around this same time my computer crashed and not all my files were backed up. It was like having a digital fire and losing everything. All my hard work was gone. Poof no longer existed. Don’t get caught without a system for backing up. It is not will a computer crash, it is when! Before you advance further in photography take some time out today to make sure you have a system that will work for you. Click here to view resources that are available for backing up your data and your photos.
I had decided that I did not want to invest my time and countless dollars in a new work flow system for my successful portrait and wedding business and I did not want to become a lab. I was a photographer, that was my unique gift to the world and that was the direction I wanted to pursue and grow. As I continued to look for opportunities I realized the digital work flow + the new DSLR cameras created the perfect storm for landscape photography. Landscape photography and still life photography seemed like the perfect solution to ignite my passion and head down a new road.
A new chapter was born on my career as a professional photographer. I was on the cutting edge of photography once again and learning all new ways to apply digital photography to a landscape photography business. At the beginning I was selling 4×6 images with a digital border that made my photos look edgy and contemporary. I framed my images with a white mat and a square metal black frame. This was way before Instagram existed! I was already into square.
I proceeded to sign up for all the larger well attended festivals and craft shows on Cape Cod and built an Etsy Shop online to sell my landscape photographs and a SmugMug shop to sell my aerial photos. In Provincetown you can view and purchase my photos as decorative tiles, coasters, cutting boards and other photo products at Cape Art Tile. I was once again interacting directly with my customers, spending less time behind the computer and more time creating new landscape photographs. When I first entered this field there was not a lot of competition. It was a new venue to sell photographs and rather than it being the norm it was cutting edge. It was the perfect fit for my lifestyle and my career.
As my business picked up the next move I made was to sell my images wholesale. I will just tell you that at one point in my career I had my work in over 100 stores…that I knew about and that I was selling to directly. And this is where the story changes. I went from a little mom and pop operation to an overnight success (sort of). I was famous and now I was going to be ‘rich’ with all the internet sales. This is not how the story ends. It was just another learning curve. Being on the cutting edge has its advantages as well as disadvantages. Eventually the sales of my work by unauthorized third parties put a halt to my own wholesale photography business. I could not compete with the vendors selling my product all over the internet and all over the world for pennies on the dollar. Everything I created was all over the internet and others were profiting from my hard work, but not me. Back to the drawing board!
After a cooling off period I expanded my landscape business to include aerial photography. After my first time flying with an experienced pilot in a Cessna, I fell in love with flying and photographing Cape Cod and beyond from the sky. I built my own website and made sure a watermark was over all my images. It wasn’t long before the word was out that I had a superior product at affordable prices. That of course was all before drones existed. At the beginning drones were fun toys. Now with better quality, controls and the costs dropping for more sophisticated drones they started becoming the industry standard rather than expensive toys. All of the real estate companies that use to hire professional photographers to get the job done were turning to drones one by one. Another niche market lost to the success of the advancements of digital photography. Once again I had to explore other options to create a financial income from photography.
THE NEXT CHAPTER
I took another breather from photography and once again ventured off trying other careers. I felt incomplete, frustrated and lacking purpose without my photography. Then I had an epiphany. What if I could go back to what I love, photography and make money? What if I could create new images and sell some of my best selling images? What if I could not only sell my images, but share all these cool online sites with you and help you to do the same? What if I could blog about photography and share all these resources to help you on your journey? What if I could help every person who reads this blog grow their hobby and photography business with tips, tools, tricks, new gear and helpful resources to make their journey easier? What would it take to make this all happen?
I wanted a career that would make a difference in other peoples lives and help people on their journey. I wanted a profession where I could connect with others. I’m a people person! I wanted to continue to earn my living at something that I was passionate about. I wanted to spread the joy that I have known as a professional photographer. In 2017 CapeCodSoul.com, A Photo & Lifestyle blog was born. Our tag line: Our Photo, Your Story!
This blog is for you. This blog is for all the people who spent countless hours reading ‘Popular Photography Magazine’ back in the day. This is for all the people who want to pursue the dream of being a photographer, either recreational or pro! This blog is for you!
Carpe Diem & Happy Clickin’!
What can you do to be a part of this change?
** Action Step: Click Here to Join Photo A Day
** Action Step: (Coming Soon) Click Here to receive our Free Newsletter filled with Hot Tips, Cool Photo Tools & Inspiration.
** Action Step: Read more hot tips and inspiring stories on our Blog.
** Action Step: Check out, What’s in My Camera Bag!
** Action Step: Click Here for Tools to help you on your Photo Journey
** Action Step: (Coming Soon) View & Shop our Nantucket Aerial Galleries; Martha’s Vineyard Aerial Galleries
** Action Step: View & Shop our Fine Art Print Collection
** Action Step: (Coming Soon) View & Shop our Etsy Store